You order business cards. A year later you reorder — and they don't quite match. The white is a little different, the logo a shade off, the stock a touch thinner. It's one of the most common and most avoidable problems in print.
Why reorders drift
Reorders drift for simple reasons: a different printer, a different press, a re-keyed color value, a substituted stock. Each is small. Together they mean the new cards and the old ones look like they came from two companies.
Hold the specifications
The fix is to treat the first order as the master. A good printer records everything — the exact stock, the ink or foil, the color values, the die, the layout — and reproduces it. At Wells & Drew we keep your specifications on file, so a reorder is a repeat, not a fresh interpretation.
Match the color, not the memory
Color is where reorders fail most often. Engraved and foil work especially needs the original reference, not a guess. Keeping a physical sample of the approved job — and printing the reorder against it — is the surest way to stay consistent.
One supplier for the whole set
If your cards come from one printer, your letterhead from another, and your envelopes from a third, consistency is nearly impossible. A single supplier producing the whole stationery set — and every reorder of it — is what keeps a firm's identity looking deliberate. Explore business cards, letterhead, and envelopes, all produced under one roof.
Need a reorder to match exactly? Request a quote.