Scientific Advertising by Claude Hopkins

Scientific Advertising By Claude Hopkins

For professionals trying to grow their business, this book will lay the foundation for better marketing and more sales.

Claude Hopkins wrote Scientific Advertising in 1923, and although few people in the field of “marketing” use them, these fundamental principles still hold true.

This 100-page book details proven principles in direct marketing that are worth their weight in gold. By applying these principles in your business, you will be ahead of many in your field. Hopkins summed up advertising in just one word: “Salesmanship.” Understanding profound yet simple principles like this will boost your marketing.

I have read this book many times over the years, and after each reading, I have been pleasantly surprised at the new jewels of information I have learned.