Many companies put a considerable effort into their business card and letterhead then little or no thought into the envelope. They tend to “go cheap” on it, viewing it as unimportant. This undermines there whole brand.
The envelope is the first thing the reader sees. Here are two ways to make sure your envelope is reinforcing your brand and clients don’t mistake it as junk mail. a) Use the same type of paper used for all your stationery, b) use the same printing process as you do on your business card and envelope.
Are you envelopes sub-par to your business card and letterheads? We have been continually printing and engraving envelopes since 1855.
The finest envelopes in the world are made on fine cotton papers, in a variety of colors. Typically three core textures are used, wove, linen and laid.
Typically high impact envelopes include one or more of the following printing special effects.
Your envelope should correspond with the rest of your communications pieces. And ideally be printed using the same printing processes and on the same paper.