Three Ways to Improve Any Business Card

Three Ways to Improve Any Business Card

Design –
A good business card starts at design. The fanciest paper and best printing in the world cannot save a bad design. Some simple things to do on your next card order are to declutter the card. For example, if you have a fax number, a local phone plus your 800 number (I have been guilty of this), leave only the necessary. I suggest removing the one phone number and the fax unless it is absolutely necessary for your business. How many phone numbers do you need on a card that ring the same place?

Remove all the unnecessary items, this will free up space on your card and leave room for white space. Remember less is more.

Tactile Feel –
There are over 3,000 receptors in your fingertips that stimulate endorphins. Use this fact to your advantage. You can add a tactile feel to your card by using specialty printing techniques that raise from the paper, like engraving or embossing, or use letterpress or debossing which indents the paper.

Paper –
The paper you use is the backbone of the card, a great design with the best printing process like engraving will still fall short on cheap run-of-the-mill business card stock. You want a thick card, it doesn’t have to be a piece of wood but it needs to be sturdy.

Fifteen years ago the standard in fine business cards for professionals was 80 lb. weight (the lb. determines the thickness). These days, it’s over 100 lb. weight for cards. The cost is minor to upgrade to a thicker stock.

So what does a good business card cost?

A good quality business card costs nothing in regards to running a business, real cost are leases, payrolls, insurances and bad hires. If I had to bet, no one has ever gone out of business for having too nice of a business card. With that said, you can pick up a set of business cards for under $100, and you can have a nicer business card for around $200.