Growing Legal Industry Targeted by Nucraft

Growing Legal Industry Targeted by Nucraft



The West Michigan furniture company, Nucraft, warmly welcomed the rebounding of the legal industry.

According to Matt Schad, Nucraft’s director of marketing and business development, who was also a practicing attorney before he joined the family business, “The legal department took a hit like everyone else (during the recession) but with all the health care and financial services regulations, it seems like there are more legal jobs out there.”

Matt Schad is the great-grandson of the founder of Nucraft, George Schad, and has been actively participating in the operations of the company for seven years now. According to the younger Schad, more lawyers meant more law firms for companies like Nucraft to furnish. The company was able to secure major contracts with law firms based in Milwaukee, Miami and New York City.

During a tour of the company’s showroom at the Merchandise Mart in Chicago on Sunday, Schad revealed that orders for case goods that are manufactured at the Comstock Park facility of Nucraft are up. “With law firms, we have had a lot of success. You have a lot of associates with private offices,” said Schad.

Schad will spend the entire Monday and Tuesday at Neocon to meet with current customers and potential clients. Among the items to be discussed are the latest products of Nucraft, many of which are Joey Ruiter, a Grand Rapids furniture designer.

The younger Schad knows that the meetings could take a couple of months to be converted into sales. “It’s usually a pretty long development period for any commercial project. It can take three to four months and usually we are the last going into the office,” he said.


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