Speaking before several people can make many people jittery, which is why many people shy away from taking the mic whenever possible. However, there may come a time when you need to make a presentation, and knowing what to avoid
Strathmore is a highly acclaimed name when it comes to the production of quality papers. Founded in 1892, users have regarded the Strathmore name as synonymous to beauty, design, and quality. The inspiration in the production of such fine pieces
Not to minimize the benefits of networking – but networking is not marketing. Joining a club or an association, in the hope that over time you might bump into someone who could use your services, is not an effective way
– By Roger Davis, Account Executive, Wells & Drew –
In September, the Rocky Mountain Chapter of the LMA (Legal Marketing Association) had Brent Turner with Thomson Reuters’ Peer Monitor program speak and it was very insightful. In short, the Peer
The common scenario: Mary is in charge of operations at her company. She has a situation with their printing and is not receiving the company’s business cards in a timely manner and the quality has become subpar.
Mary picks up the
The easiest job in the marketing world is "advertising” … you know – the big budget stuff.
For example, the fancy TV commercials or two-page spreads in national magazines that do not solicit responses and have no way of measuring effectiveness.
Principle 1 – Be Precise
Narrow down who you are marketing to. By that, I don’t mean your niche, that is a given. Who are the particular people you want to do business with? Just because your niche is the education
A good business card starts at design. The fanciest paper and best printing in the world cannot save a bad design. Some simple things to do on your next card order are to declutter the card. For example, if
Instantly find your next trade show giveaways and client gifts with our new online database.
Check out our new online database of promotional products. We have been selling promotional products for many years, however until now, we did not have them
I was lucky enough to get an interview with Drayton Bird, the man who marketing legend David Ogilvy says “knows more about direct marketing than anyone in the world”.
He was named one of the 50 individuals who have shaped modern