Your business depends on drawing customers and potential customers to your website. While there are numerous ways to make this happen, direct mail is one technique that’s often overlooked. This approach taps into buyers’ psychology in ways that aren’t easily

Smart Legal Marketing Tips for 2012 (Part 2)

ByBlake Houser

January 31, 2012

Legal Marketing

In a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for leveraging your current client base to get more clients and

Smart Legal Marketing Tips for 2012 (Part 1)

ByBlake Houser

January 26, 2012

Legal Marketing

Competition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new year to ratchet up your marketing and outreach efforts for

Small Businesses Use “Ideal Marketing Mix” to Reach Customers

ByBlake Houser

October 31, 2011

Legal Marketing

A survey conducted earlier this year by Pitney Bowes tracked the attitudes of small and medium-sized businesses towards the use of several marketing tactics, including social media, email, direct mail, advertising, QR codes and mobile. Of the 500 business owners polled

Marketers under 35 Embrace Direct Mail

ByBlake Houser

October 5, 2011

Legal Marketing

Is direct mail part of your firm’s multi-channel marketing strategy? According to a recent survey conducted by Pitney Bowes and marketing research firm Vision Critical, at least 40 percent of those responding say that direct mail is a key element in

Don’t Count Out Direct Mail

ByBlake Houser

September 26, 2011

Legal Marketing

Despite advances in email marketing, we strongly believe direct mail is still a great client development tool. When done right, direct mail marketing is an effective way to control your client development process. It enables you to measure response rates

Understanding Marketing Part 3

ByBlake Houser

May 7, 2010

Legal Marketing

Develop Short and Long Term Goals Develop long term and short term goals. Evaluating where you are and where you want to be is essential to your success. Once you have your business marketing goals clearly defined it is time to

Understanding Marketing Part 2: A Sound Strategy

ByBlake Houser

May 7, 2010

Legal Marketing

A sound marketing strategy takes into account several features. First set a marketing budget that will increase based upon your increased revenue. Then look at what is working for other reputable businesses in your field? Make sure you know whom

What’s in a Brand?

ByBlake Houser

May 6, 2010

Legal Marketing

Simply put branding is putting positive emotion to your product and your company. Ask any parent of a toddler about the emotion of the McDonalds Happy Meal. A short drive to run an errand with a toddler

Marketing Your Law Firm: 4 Key Strategies to Increasing Online Visibility

ByBlake Houser

May 4, 2010

Internet, Legal Marketing

Today, most law firms understand that in this technology driven world, the internet has become one of the most important business marketing tools. There is much more to marketing online than just setting up and publishing a website. With so

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Stationery

Collateral

Specialty

Security

Design

Education

Free Downloads

Our History

Why Wells & Drew

Our Clients

Amlaw 200 & Fortune 500

Legal Marketing

Use Direct Mail to Drive Traffic to Your Website

Smart Legal Marketing Tips for 2012 (Part 2)

Smart Legal Marketing Tips for 2012 (Part 1)

Small Businesses Use “Ideal Marketing Mix” to Reach Customers

Marketers under 35 Embrace Direct Mail

Don’t Count Out Direct Mail

Understanding Marketing Part 3

Understanding Marketing Part 2: A Sound Strategy

What’s in a Brand?

Marketing Your Law Firm: 4 Key Strategies to Increasing Online Visibility

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