Blessings from the Music Industry for iCloud – Lifting Hope for the Service
Steve Jobs, Apple’s CEO, will be coming back from a medical leave in order to announce the iCloud – a music service that will allow people to access their iTunes collection from any device that connects to the Internet. The brighter side on this prospect is that the music publishers and other major record labels have all gotten behind it. So iCloud is looking to a much brighter future.
Charles Golvin, a known Forrester analyst said that people have gotten used to being able to access photos, documents, songs and movies, right from the Internet.
Apple is actually the third company that has introduced cloud services for music. Prior to Apple, Amazon and Google have introduced the same service but were a little slow. Both companies were not able to establish any agreement with the music industry, particularly with major music publishers and record labels.
Royalty agreements are essential when it comes to the music industry because failure to address this issue would open an entity to a barrage of lawsuits. Because Google and Amazon didn’t have any royalty agreements with the record labels, then the two entities could not stream any music. All those who subscribe to their cloud service could only access the music that subscribers themselves have stored in the companies’ hard drives.
As to what iCloud would be offering, everyone could just speculate at the moment. Mike McGuire, the analyst from Gartner, said that iCloud will have to give consumers extras in order to have them pay for the said service. Sampling albums before buying them could be a very good idea.