Don’t confuse networking with marketing.
Not to minimize the benefits of networking – but networking is not marketing. Joining a club or an association, in the hope that over time you might bump into someone who could use your services, is not an effective way to grow your revenues. Marketing is a strategic activity that has a measurable return on […]
New Carnivores – An Interesting Look at the Numbers Behind the Business of Law
– By Roger Davis, Account Executive, Wells & Drew – In September, the Rocky Mountain Chapter of the LMA (Legal Marketing Association) had Brent Turner with Thomson Reuters’ Peer Monitor program speak and it was very insightful. In short, the Peer Monitor group has been gathering financial data on nearly half the AmLaw 200 […]
The Real Reason Companies Pay Too Much for Their Printing
The common scenario: Mary is in charge of operations at her company. She has a situation with their printing and is not receiving the company’s business cards in a timely manner and the quality has become subpar. Mary picks up the phone, calls another printer, and she tells the printer the difficulties she’s currently experiencing […]
How to Waste Money on Advertising
The easiest job in the marketing world is “advertising” … you know – the big budget stuff. For example, the fancy TV commercials or two-page spreads in national magazines that do not solicit responses and have no way of measuring effectiveness. In a weird twist, these ad agencies also make the most money, charging gross […]
7 Proven Principles to Improve Your Next Marketing Campaign
Principle 1 – Be Precise Narrow down who you are marketing to. By that, I don’t mean your niche, that is a given. Who are the particular people you want to do business with? Just because your niche is the education sector does not mean all entities inside the education market are your target market. […]
Three Ways to Improve Any Business Card
Design – A good business card starts at design. The fanciest paper and best printing in the world cannot save a bad design. Some simple things to do on your next card order are to declutter the card. For example, if you have a fax number, a local phone plus your 800 number (I have […]
Secrets From the Man That Knows More About Direct Marketing Than Anyone in the World
I was lucky enough to get an interview with Drayton Bird, the man who marketing legend David Ogilvy says “knows more about direct marketing than anyone in the world”. He was named one of the 50 individuals who have shaped modern marketing by The Chartered Institute. Drayton was a leading trainer for Ogilvy & Mather. […]
Should Your Company Invest In A Mobile App?
This is the question I asked to Inreact, a digital marketing company owned by Osiris and Ann Nunez, who are experts at what they do. Ann is the marketing and design pro and Osiris is the programming guru. Should Your Company Invest In A Mobile App? Answer: With over 40% of total web traffic going […]