“7 Common Business Card Sins” by Wells & Drew
“7 Common Business Card Sins”by Wells & DrewBlake Houser #1. You have too much going on. In an effort to say everything on your card, the card is overloaded with information, making it appear messy and hard to read. When you say too much you end up saying nothing. Keep it simple. #2. Your card […]
3 “Hidden Costs” of Business Correspondence
It was Will Rogers who said, “You never get a second chance to make a first impression.” And the first impression your customers and colleagues get when they receive a letter from you is made to a large degree by the letterhead it is printed on. Yes, fine letterhead looks expensive. And it does cost […]
Simple yet effective hologram on tickets for the Coconut Grove Arts Festival
Every year I really enjoy attending the Coconut Grove Arts Festival, which presents paintings, sculptures, and other artwork from artists around the world. While attending the festival this February, I noticed that the tickets the organizers sold had holograms printed on them (see picture, above). This small security printing feature makes it very difficult for […]