How do I get my listing to the top of Google?
Before we answer this question let’s first recognize that when it comes to search engine optimization most experts focus squarely on the search engine Google provides. Google has become the standard in the industry. The challenge that every website owner faces is “how do I get to the top spot?” The answer is not simple but the feat is attainable.
The first item to recognize is that no matter what anyone tells you they cannot be 100% sure. Google does not list a “how to” for optimizers to give you the key to the kingdom! In fact quite the opposite, Google marches to the beat of their own drum, their algorithms change with time based upon Google offering the best possible answers to the searcher. This is not a slight on Google nor is it a terrible policy. Google is in the business of offering the searcher often a consumer a weighted list of what they are searching for! In other words people want and need to be directed to the very best answer to their question.
Imagine for a moment you went into your phone book to look for a plumber to snake the pipes in your home. The advertisement you pick to call states “we do all phases of plumbing”. You call the plumber and he says, “oh no I am sorry we only do new construction”! You in a perturbed manner now ask, “Why then does your advertisement say you do it all”? The plumber responds, “no that is just an advertisement my marketing company suggested I put it in there so I get more telephone calls”!
Well this is similar to what would happen if Google allowed a free for all on their search engine. Word to the wise, there are patterns and significant clues that the experts have identified. Based upon these findings the experts can optimize your website, however, never take the shortcut! Yes we see them all the time, “drive traffic to your site for as little as $15 a month”, “Guaranteed number one spot on Google, $399”, they come in many varieties they are called “Black Hat” techniques. These techniques are usually temporary fixes that will waste your money, cause you long-term problems and may even have you banned from Google!
Want to know more? Check back tomorrow for answers!