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Marketing secrets of Big Law Firms!  Wells & Drew 

Why is it that some attorneys seem to have the Midas touch? They make building a lucrative law practice look easy. For some reason new clients flock to their door; they get a continuous flow of referrals and their clients always come back. What is it that sets these attorneys apart?

Itís not because they are better at what they do, in fact expertise has little to do with success.

Itís not because their office is in a prime location nor is it because they are well connected. Actually thereís very little difference between a top law firm and the average attorney, but when building a law practice a small difference can have a huge impact on results.

In fact, one or two small changes can often double or even triple billable hours and the biggest and most dramatic difference between a top law firm and the average attorney is that the most successful firms recognize that running a law practice is a business and that creates a paradigm shift. While most attorneys donít use words like sales, closing, prospecting, packaging and marketing to describe their profession, this is common jargon for attorneys that recognize that they are running a business.

The 28 Marketing Secrets of the Top Law Firms will show you the field-tested techniques that North America's most successful law firms are already using to grow their client base and increase billings.

Here's just a sample of what you'll learn:

  • The #1 reason why many attorneys struggle to grow their practice
  • A simple exercise that will ensure that your reach your business goals
  • Why even the most profitable market may be the wrong market
  • Your clients don't want to deal with a lawyer: discover why
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