Category: Print & Design
Personalized Direct Mail Still Gets Best Results
On 12.07.11, In Print & Design, by adminYour firm wants greater visibility within a target market—that’s how you attract new clients and successfully retain existing ones. And while marketing your business can take many forms, studies continue [...]
Core Principles are Upheld by the New Brand Identity of Keystone Bank
On 10.20.11, In Print & Design, by AdminA new brand identity was recently unveiled by Keystone Bank Limited. This was made possible with the launch of the bank’s new logo, which was made to represent the principles [...]
New Brand Identity of the Independence Chamber of Commerce Revealed
On 10.20.11, In Print & Design, by AdminSocial outlets and communications have been utilized by the Independence Chamber of Commerce in order to provide their members and also the community additional access to significant information. In their [...]
Proposed Structural Changes May Be Advantageous to Direct Mail as Suggested by USPS
On 10.12.11, In Print & Design, by AdminThe United States Postal Service (USPS) is proposing various drastic changes to direct mail. Some of the changes include reducing mail processing equipment by half, laying off about 35,000 workers [...]
New Brand Identity Launched By Ithaca College
On 09.08.11, In Print & Design, by AdminIthaca College is proud to share the message that the students are “Ready.” In Sept. 1, 2011, the Office of Marketing Communications launched the new brand identity, alongside its advertising [...]
The Fresh and New On-Air Look of Discovery Channel
On 09.06.11, In Print & Design, by AdminPaul Welling, the Discovery Networks CEEMEA SVP Head of Channels, led the review of the different channels in the Discovery portfolio. This led to a change in Discovery’s on-air look. [...]
Retail Industry Seen To Avail More Store Traffic Because Of Direct Mail
On 09.06.11, In Print & Design, by AdminThis 2011, it is expected that spending on direct mail will increase. In fact, the retail sector is the primary driving force that will bring this about. In the retail [...]
Print Media Is At The Top Of The List of Wealthy Americans
On 09.06.11, In Print & Design, by AdminIn a survey conducted by Ipsos Mendelsohn on how wealthy Americans utilize conventional and new types of media, it was found out that “there is no denying that traditional outlets [...]
Why roll with a pro?
On 11.26.10, In Internet, Print & Design, by Daniel CallahanWhy roll with a pro? As we have indicated in the past ad nausea, designing, developing and optimizing your law firm’s website is a huge mistake. Google algorithms utilize over [...]
Organizational Lessons from Southwest Airlines
On 11.17.10, In Print & Design, Resources, by Daniel CallahanOrganizational Lessons from Southwest Airlines If you are going to emulate the business practices of any company Southwest Airlines must be at the top of your list. These principles have [...]