Category: Resources
5 Ways to Kill a Good Design
On 03.25.13, In Resources, by kristin5 Ways to kill a Good Design When creating a design you want it to show who you are as a company. With out words it should explain to the [...]
Print is dead, or is it?
On 03.24.13, In Resources, by kristinIn the fast passed world today technology is taking over. Between the internet and other technological advances , such as e-books, the need for print is running out. Or is [...]
The Art and Science of Brand Design
On 03.23.13, In Resources, by kristinAs a business your brand is a must, you could be a small business or a huge global corporation but your logo is how customers will remember you. It is [...]
National Stationery Show
On 03.22.13, In Resources, by kristinThe National Stationery Show is on its 67 annual year bring people together to a large marketplace for social stationery and related lifestyle products. Over 800 designers and manufactures of [...]
Building and Maintaining Client Relationships
On 10.18.12, In Resources, by adminThe Secret to Successful (and Profitable) Client Relationships Surprisingly, it’s hidden within one word: accessibility. In Free and Open Access: Key to Building and Maintaining Client Relationships, Trey Ryder summed [...]
Firm Dress Code
On 10.18.12, In Resources, by adminDress Codes: Raising the Bar on Professionalism Like it or not, you are immediately judged by your appearance. Think about it. If you were a prospective client, would you hire someone [...]
Multiscreen Consumers Mix Offline and Online In Engaging With Brands
On 06.20.12, In Print & Design, Resources, by Blake HouserAWARENESS Even among the most connected consumers, new product discovery largely happens offline via sources like word-of-mouth, direct mail, catalogs, and television. Source: IAB, The Multi-Screen Marketer, May 2012 One [...]
What to Do If Your Direct Mail Campaign Isn’t Working
On 02.22.12, In Resources, by adminWhen all of the elements of a direct mail campaign work together, your business can successfully reach out to a wealth of potential new clients and exciting new sources of [...]
Horse Breeders Wants Barrel Races Bets Stopped
On 01.12.12, In Legal Industry, Resources, by Admin1/12/2012 Barrel racing is a popular event at rodeos. Riders, usually young women, race their horses around barrels in an arena in a cloverleaf pattern. The popularity of the [...]
Simplicity is Key to Effective Law Firm Marketing Plan
On 12.13.11, In Resources, by adminDoes your firm have a marketing plan in place? Or is it hidden in a file somewhere and never looked at? The coming start of a new year may be [...]