Category: Resources
Horse Breeders Wants Barrel Races Bets Stopped
On 01.12.12, In Legal Industry, Resources, by Admin1/12/2012 Barrel racing is a popular event at rodeos. Riders, usually young women, race their horses around barrels in an arena in a cloverleaf pattern. The popularity of the [...]
Simplicity is Key to Effective Law Firm Marketing Plan
On 12.13.11, In Resources, by adminDoes your firm have a marketing plan in place? Or is it hidden in a file somewhere and never looked at? The coming start of a new year may be [...]
The Enduring Consumer Appeal of Envelopes
On 11.15.11, In Resources, by adminDespite ever-changing trends in digital marketing, American consumers remain more receptive to direct marketing that comes in an envelope in the mail. According to a recent national online survey, 75% [...]
Key Direct Mail Months Holding Steady
On 10.19.11, In Resources, by adminAs firms fine-tune their direct mail strategies for the coming year, a recent study indicates that key direct mail months and overall mailing patterns are holding steady—despite ongoing uncertainty about [...]
The “Magic Touch” of Engraved Stationery
On 09.12.11, In Resources, by adminYears ago, Wells & Drew was stumbling along with what we now think of as a “plain-Jane” logo. It was nothing special and nobody got very excited about it. Then [...]
Easy, Cost-Effective Ways to Double Your Direct Mail Response
On 09.02.11, In Resources, by adminA while ago, one of our Wells & Drew self-mailers was generating a decent response, but we felt we could do better. Without changing any of the mailer’s copy, we [...]
Is SEO Right for Your Business?
On 08.04.11, In Resources, by adminYou likely know by now that many businesses use professional Search Engine Optimization (SEO) services to attract new clients. As a consumer yourself, you know that when the time comes [...]
Does Your Business Stationary Say “I’m here to Stay” or “I Fly by Night”?
On 07.24.11, In Resources, by adminAll law firms big or small need a full range of quality printed materials—business cards, envelopes, letterheads, second sheets, presentation folders. But the importance of consistency in business stationary isn’t [...]
The Weight of Your Business Card—Not the Place to Cut Corners
On 07.14.11, In Resources, by adminEverything in business starts with that all-important first impression. After you shake hands with a prospective client, what’s the next thing that happens? You hand out your business card. Think [...]
Print Isn’t Going Away Anytime Soon
On 07.07.11, In Resources, by adminSure, we all know the world’s going digital, and it’s true you can’t go anywhere without bumping into people tapping away on their iPads and Smart-phones. But when it comes [...]