Category: Legal Marketing
Use Direct Mail to Drive Traffic to Your Website
On 03.03.12, In Legal Marketing, by adminYour business depends on drawing customers and potential customers to your website. While there are numerous ways to make this happen, direct mail is one technique that’s often overlooked. This [...]
Smart Legal Marketing Tips for 2012 (Part 2)
On 01.31.12, In Legal Marketing, by adminIn a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for [...]
Smart Legal Marketing Tips for 2012 (Part 1)
On 01.26.12, In Legal Marketing, by adminCompetition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new [...]
Small Businesses Use “Ideal Marketing Mix” to Reach Customers
On 10.31.11, In Legal Marketing, by adminA survey conducted earlier this year by Pitney Bowes tracked the attitudes of small and medium-sized businesses towards the use of several marketing tactics, including social media, email, direct mail, [...]
Marketers under 35 Embrace Direct Mail
On 10.05.11, In Legal Marketing, by adminIs direct mail part of your firm’s multi-channel marketing strategy? According to a recent survey conducted by Pitney Bowes and marketing research firm Vision Critical, at least 40 percent of [...]
Don’t Count Out Direct Mail
On 09.26.11, In Legal Marketing, by adminDespite advances in email marketing, we strongly believe direct mail is still a great client development tool. When done right, direct mail marketing is an effective way to control [...]
You get what you give…
On 12.02.10, In Legal Marketing, by Daniel CallahanYou get what you give. Tucker Hall, co-Founder of Volcom. On the negative side of the equation; “Nature gives all, without reservation, and loses nothing; man or woman, grasping all, [...]
Treat your people well…
On 12.01.10, In Legal Marketing, by Daniel CallahanTreat your people well! I have yet to find a man, however exalted his station, who did not do better work and put forth greater effort under a spirit of [...]
Stick with the winners…
On 11.30.10, In Legal Marketing, by Daniel CallahanYou are the average of the five people you spend the most time with. Jim Rohn Highly profitable law firms became profitable because they recognized that success has a track [...]
Drumming up Business
On 11.29.10, In Legal Marketing, by Daniel CallahanDrumming up Business Of course you have heard the phrase, “drumming up business”. Dictionary.com defines “drum up” a. to call or summon by, or as if by, beating a drum. [...]