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Smart Legal Marketing Tips for 2012 (Part 2)
On 01.31.12, In Legal Marketing, by adminIn a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for [...]
Smart Legal Marketing Tips for 2012 (Part 1)
On 01.26.12, In Legal Marketing, by adminCompetition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new [...]
Where is Print in 2012?
On 12.29.11, In News, by adminThose who have a stake in promoting electronic media – cable companies, computer manufacturers, online booksellers, etc. – are quick to proclaim that print is dead. But a closer examination [...]
“Digital Age Youth” Prefer Paper for Personal and Business Use
On 12.21.11, In News, by adminDespite a strong connection to digital and social media, young American adults continue to prefer paper documents for basic personal and business communications, according to a 2011 survey of several [...]
Simplicity is Key to Effective Law Firm Marketing Plan
On 12.13.11, In Resources, by adminDoes your firm have a marketing plan in place? Or is it hidden in a file somewhere and never looked at? The coming start of a new year may be [...]
Personalized Direct Mail Still Gets Best Results
On 12.07.11, In Print & Design, by adminYour firm wants greater visibility within a target market—that’s how you attract new clients and successfully retain existing ones. And while marketing your business can take many forms, studies continue [...]
The Enduring Consumer Appeal of Envelopes
On 11.15.11, In Resources, by adminDespite ever-changing trends in digital marketing, American consumers remain more receptive to direct marketing that comes in an envelope in the mail. According to a recent national online survey, 75% [...]
Small Businesses Use “Ideal Marketing Mix” to Reach Customers
On 10.31.11, In Legal Marketing, by adminA survey conducted earlier this year by Pitney Bowes tracked the attitudes of small and medium-sized businesses towards the use of several marketing tactics, including social media, email, direct mail, [...]
Key Direct Mail Months Holding Steady
On 10.19.11, In Resources, by adminAs firms fine-tune their direct mail strategies for the coming year, a recent study indicates that key direct mail months and overall mailing patterns are holding steady—despite ongoing uncertainty about [...]
Marketers under 35 Embrace Direct Mail
On 10.05.11, In Legal Marketing, by adminIs direct mail part of your firm’s multi-channel marketing strategy? According to a recent survey conducted by Pitney Bowes and marketing research firm Vision Critical, at least 40 percent of [...]