Archive: May, 2010
Memorial Day & Leadership
On 05.31.10, In Resources, by Daniel CallahanAs the United States Celebrates Memorial Day often we are focused more on enjoying the first 3-day weekend of the summer season than we are observing the holiday for what [...]
Client Development your number one task
On 05.28.10, In Legal Marketing, by Daniel CallahanWhen we think of the term client development the idea of building a book of business by a stock broker, sales person or an insurance professional comes to mind. How [...]
Branding and Marketing your Law Firm
On 05.27.10, In Legal Marketing, by Daniel CallahanDeveloping a strategic marketing plan for your law firm may be the single most important task you will face in the construction of your law firm. When focusing on the [...]
Law firm website design, photos, images and artwork
On 05.26.10, In Print & Design, by Daniel CallahanWhen designing your law firms website it is imperative to put thought into your choice of photos. Simply tossing in photos that make the site attractive may be valuable for [...]
Website Marketing
On 05.25.10, In Legal Marketing, by Daniel CallahanMarketing your law firm correctly is essential. Client development takes focus and a sound strategy. Spending three thousand to ten thousand dollars per month for a billboard with your catchy [...]
Logo design; your first impression counts.
On 05.24.10, In Print & Design, by Daniel CallahanThinking of designing your own logo? Stop right there! Do not make the mistake that others have made for you. Utilizing a professional graphic artist that specializes in Logo design [...]
Winning with your Newsletter
On 05.22.10, In Legal Marketing, by Daniel CallahanDeveloping a newsletter is only half the battle. Having pertinent and interesting content will move your clients to spend the few minutes it takes to read the newsletter. Make sure [...]
Creating Newsletters that People Read
On 05.21.10, In Legal Marketing, by Daniel CallahanThe next step in branding and marketing for your law firm is the development of Newsletters and a mailing list. As with every other step in the branding process it [...]
Building a Newsletter Following
On 05.20.10, In Legal Marketing, by Daniel CallahanDeveloping a readable, enjoyable, and professional newsletter is key to a successful branding and marketing campaign. Utilizing both electronic media and the hard copy method is suggested to be inclusive [...]
Dynamic Newsletters
On 05.19.10, In Legal Marketing, by Daniel CallahanThe second newsletter that is necessary for your branding arsenal is the old school, snail mail, paper, or hard copy newsletter. Once again professionalism is integral for a successful newsletter [...]