Archive: April, 2010
Who Is Answering Your Law Firms Phone?
On 04.30.10, In Legal Marketing, by Daniel CallahanFirst impressions are everything is an understatement. The first live impression that a consumer has with you and your law firm is the individual answering your phones. Notice the term [...]
Unfair Marketing: Buying your competitors keywords.
On 04.29.10, In Legal Marketing, by Blake HouserWhen it comes to effectively marketing your law firm the key is to drive potential clients to your practice. Filling the pipeline with potential and ultimately clients ready, willing and [...]
Marketing Budgets? No way!
On 04.28.10, In Legal Marketing, by Blake HouserIn a marketing plan there is little talk on exactly how to set a productive marketing budget. Let’s face it most marketing strategies or tools come with a price. How [...]
Understanding Marketing Part 1
On 04.27.10, In Legal Marketing, by Blake HouserWhether you are building a Law Firm, Financial Services Company, a Real Estate Office or any other business the first principle to accept is that marketing is everything. Marketing is [...]
Getting Started: How to write a simple marketing plan.
On 04.26.10, In Legal Marketing, by Blake HouserSure it sounds like a simple cliché but it is true, Businesses do not plan to fail, they simply fail to plan. If you wonder why the odds are stacked [...]
How to Setup a LinkedIn Profile for your Law Office
On 04.25.10, In Internet, Legal Marketing, Resources, by Blake HouserHaving a LinkedIn Profile is an essential marketing tool for every law office. Creating and publishing a LinkedIn public profile allows internet users to easily find a law firm and [...]
Advertising Case: Bates v. State Bar of Arizona
On 04.17.10, In Law Changes, by Blake HouserIn 1977 The United States Supreme Court ruled that lawyers could indeed advertise their services. The court ruled that lawyer advertisements were protected under the first amendment of the United [...]
Trying to find a needle in a haystack?
On 04.06.10, In Legal Marketing, by Blake HouserCertain law firms are increasing profits in a down economy by mastering the client acquisition process, while others continue to search for a needle in a haystack. The old saying [...]