Offline Media Influences Smartphone Searches, Purchases
On 04.18.12, In Print & Design, by Blake HouserMarch 2012 — Key U.S. findings from a recent survey on smartphone usage conducted by Ipsos, on behalf of search giant Google: Ownership is on the rise: As of October [...]
Use Direct Mail to Drive Traffic to Your Website
On 03.03.12, In Legal Marketing, by adminYour business depends on drawing customers and potential customers to your website. While there are numerous ways to make this happen, direct mail is one technique that’s often overlooked. This [...]
What to Do If Your Direct Mail Campaign Isn’t Working
On 02.22.12, In Resources, by adminWhen all of the elements of a direct mail campaign work together, your business can successfully reach out to a wealth of potential new clients and exciting new sources of [...]
Smart Legal Marketing Tips for 2012 (Part 2)
On 01.31.12, In Legal Marketing, by adminIn a recent post, we looked at pro-active marketing strategies law firms can devise now to stay one step ahead of the game in 2012. Here are more tips for [...]
Smart Legal Marketing Tips for 2012 (Part 1)
On 01.26.12, In Legal Marketing, by adminCompetition for clients is always tough, but law firms that design pro-active marketing strategies will always be one step ahead of the game. It’s still early enough in the new [...]
Where is Print in 2012?
On 12.29.11, In News, by adminThose who have a stake in promoting electronic media – cable companies, computer manufacturers, online booksellers, etc. – are quick to proclaim that print is dead. But a closer examination [...]
“Digital Age Youth” Prefer Paper for Personal and Business Use
On 12.21.11, In News, by adminDespite a strong connection to digital and social media, young American adults continue to prefer paper documents for basic personal and business communications, according to a 2011 survey of several [...]
Simplicity is Key to Effective Law Firm Marketing Plan
On 12.13.11, In Resources, by adminDoes your firm have a marketing plan in place? Or is it hidden in a file somewhere and never looked at? The coming start of a new year may be [...]
Personalized Direct Mail Still Gets Best Results
On 12.07.11, In Print & Design, by adminYour firm wants greater visibility within a target market—that’s how you attract new clients and successfully retain existing ones. And while marketing your business can take many forms, studies continue [...]
The Enduring Consumer Appeal of Envelopes
On 11.15.11, In Resources, by adminDespite ever-changing trends in digital marketing, American consumers remain more receptive to direct marketing that comes in an envelope in the mail. According to a recent national online survey, 75% [...]